Advertise My Business – How Consumers View Businesses Who Advertise During Tough Times

As a small business owner, you are also a consumer, so you’ll be able to completely relate to how advertising your business affects consumers. Whether you are advertising at the current moment or not, you’re sending out messages to your prospects and customers about your company, some of which you may not want to be sending. It is important to understand what your customers think of your business so when they talk about your company, they can send out positive messages that will help your company prosper. If you’re wondering, “Should I advertise my business?”, consider how it will make you look to your prospects for years to come.

When consumers think about businesses who advertise during tough economic times, two things come to mind.

1. They perceive your business to be financially stable. Consumers know it costs you money to advertise and they put value on those companies who have the ability and budget to do so. They understand that although advertising your business is a necessity, it requires extra money to facilitate. Knowing that you have the finances to put money into your business tells them you’re not on the verge of going out of business.

Think of it like this; aren’t you less likely to spend your money with a company you fear will be closing soon? Well, your prospects and customers feel the same way. They wonder about warranties, returns, service or maintenance they may need down the road, upgrading or adding to their previous purchases. They may even wonder how good your customer service is. If you’re not advertising, they may just assume you can’t afford to pay your employees, which leads to unhappy employees who do not take care of customers very well. If you wouldn’t invest your own money into a company as such, you can’t expect your prospects to do it either.

Bottom line, you don’t want to give the consumers any reasons to think you’re hurting for business. More business is always better but tell them you’re doing well with what you’ve got.

2. Seeing more small businesses advertising provides consumers with comfort that prosperity is possible and still happening. With all the boohoo about how down the economy is, it’s a breath of fresh air for consumers to hear of small businesses that are still around. They respect a business owner who can still create a presence for their business even with all the economic problems that so many people are complaining about. Advertising your business says, “If I don’t like the way something is, I’ll do what I need to change it rather than complain about it.”

It seems that advertising your company builds character, respect, and superiority as if “only the strong survive”. Wouldn’t you agree that when you see a small business advertisement, it makes you feel good, like things are moving along? It is the idea of possibilities that excites society and advertising helps create those ideas.

It is a proven fact that businesses who continue to advertise through hard economic times beat out their competition, even decades down the road. I strongly feel it’s not only because they are putting themselves out there but because of how well consumers respond to their efforts. The next time you ask yourself, “Should I advertise my business?”, the answer will be VERY clear to see.

4 Effective Ways To Advertise Your Business Online

Every business owner knows that advertising their business is critical to running a profitable business. It does not matter whether this business is internet-based (online) or a ‘brick and mortar’ business, a business needs to regularly advertise its products and/or services. Advertising is what draws customers to any business. If customers are not aware of your business, how will they be able to purchase the products or services you offer?

What then are the ways to bring your business to the attention of your prospective customers? We will be looking at this mostly perspective of a business that is internet-based. However, the same methods can be easily used to advertise an ‘offline’ business. We will be looking at four different ways of advertising your business to get the attention of customers

Pay Per Click (PPC Advertising)

Since Google came out with their search engine in the late 1990s, PPC advertising has never been the same again. With PPC, your text advertising is displayed to online searchers on the particular search engine (Google, Bing, etc.) and you pay for each click made by the searchers. Early on PPC was a very profitable means of advertising your business. However, in recent times, it has become increasingly challenging to run profitable PPC campaigns using the search engines. Many business owners have found out that running a profitable PPC campaign is better left to professional PPC management companies,

Facebook PPC

With the introduction of Facebook PPC in 2008, PPC advertising underwent another revolution. Users have found Facebook PPC to be more relevant and profitable because of the high levels of targeting that is possible. Users can target their audience by various attributes such as age, sex, interests etc. Facebook PPC has really exploded in the last few years. As a result many online business owners are moving their PPC campaigns from Google & Bing to Facebook PPC to experience the high Return On Investment (ROI)

Online Classifieds

Based on the format of traditional newspaper classified advertising, online classifieds are also useful for generating leads for the business owner. This method of advertising has also become an increasingly popular method of advertising your business. There are various online classified advertising websites all over the Internet. You can find relevant classified websites through a Web search. Make sure to include your niche to get more targeted results.

Press Releases

Press Releases are also useful in advertising your business. Press releases are especially suitable for new product launches and/or new services. There are a large number of Press Release agencies. It is highly advised to have an expert write your first release to you so that you can have good idea how PRs are written and formatted. One great thing about Press Releases is that you can continue to receive referrals and traffic for a long time from the same Press Release. This is due to the fact that for a fee Press Release agencies will help you distribute your Press Release to a massive database of Press Release Agencies sites and other news sites.

Using Promotional Pens to Advertise Your Business

Using promotional pens to advertise any business, whether established or new, is a cost-effective method of marketing. With the name of your business, logo and contact details printed on them your customers will have something useful that they will keep in their handbags, jacket pockets or in the pen pots on their desks. When they are writing with your promotional pens they will be reminded of your business and, if they have had a good experience doing business with you, they are likely to pass on your information to whoever they are with.

Promotional pens helps to stimulate word of mouth advertising. This kind of advertising is reckoned by marketing professionals to be one of the most effective ways of promoting a business. It is true, if you think about it, when you use a pen with some writing on it you always read what it says; and if it is a funny or catchy slogan then it is likely to stick in your mind. These marketing people certainly know what they are doing, don’t they?

If you do decide to go down the road of using promotional pens to advertise your business, search on the internet for reputable suppliers that you can get in contact with to discuss your requirements. You will have to decide how many pens you would like to order first of all. Generally, the larger the order that you give them, the better price per pen you can negotiate. Then you will have to decide what type of pens you would like to use to promote your business. You can use relatively cheap biro type pens, through fine writing rollerballs, right up to executive fountain pens for your very best clients.

After this you will have to decide what colours you would like to use to promote your business. If your business already has its own advertising livery on stationery or vehicles, for example, then you could use those same colours on your promotional pens. If you do not have a colour in mind, then you could use something really bright or different, like a fluorescent pink, to make your pens stand out from the rest.

Finally, once you know how many, what kind and what colour you wish to use in your marketing campaign, all you have to decide is what information you would like to put on your pens. It is best to put your business name on the barrel with either a phone number, or website address, or both so that people can make contact with you. There will still be space on the cap to print an attractive logo to draw attention to the pens. If your marketing department can come up with a funny or catchy slogan then that is even better as it will make your pens even more memorable. Promotional pens certainly are a great marketing idea for any business!

travel usa home gorilla homej ackpot home jewel home last minute home of the day home runners automotive parts usa automotive used cars food products organic face food full moon foods abik food stuff pet service pets home store zealous4pets adwin education uk travel news time traveling automotive plum automotive spree business boulevard business cheapest business ebony health boulevard home collect health catch health charm health charte health county health duck health fleet health flower health knight health letter health lion health muscle health pipe health rail business readset business rule business runners business sample business scribe business searcher business sedona business session business shake business shoot business kayak business solo business spree business essence business gorilla women healthy automotive pirates automotive opplis automotive ocity automotive member automotive measure automotive joker automotive handy automotive guerrilla automotive epic automotive draw automotive destination automotive brite education peace education matche educationk night education gorilla education envy business widget business stamp business spicy business treats business iron my business camp excel business ripa health health reign esport replay day sports sport sing sports Cheap Business Card Emerging Markets Value Payday Loans Auto Insurance Quotes mountaineers info legal measure legal millions legal construct legal clearance legal cheapest legal buller legal adaptive Hermes Handbags Small Business Business Law Business Brokers Business Forensic Accountant Business Networking Business Management Software Business Building Supplies Business Building Designer Business Building Consultants Business Bathroom Accessories Business Software Business Kitchen Design Business Landscape Design lawyerabundant.us lawyeradaptive.us lawyerafter.us lawyeragenda.us lawyeramazing.us lawyeranchor.us lawyerappeal.us lawyerarrow.us lawyeratlantic.us lawyeravatar.us lawyerback.us lawyerbad.us lawyerbattle.us lawyerblaster.us lawyerblender.us lawyerblod.us lawyerbody.us lawyerboulevard.us lawyerbounce.us lawyerbrite.us lawyerbrowse.us lawyerbrowser.us lawyerbuddies.us lawyerbuller.us lawyerbunny.us lawyercache.us lawyercalculator.us lawyercamel.us lawyercanal.us lawyercaptive.us lawyercarnival.us lawyercaster.us lawyercatch.us lawyercatcher.us lawyercellar.us lawyercharm.us lawyercharte.us lawyercharts.us lawyerchase.us lawyercheaper.us lawyercheapest.us lawyercircus.us lawyerclassy.us lawyerclearance.us lawyerclient.us lawyercollect.us lawyercollections.us lawyercollector.us lawyercolor.us lawyercommission.us lawyercompanion.us lawyerconstruct.us lawyercorporation.us lawyercounty.us lawyercourier.us lawyercrafter.us lawyercrawler.us lawyercreativity.us lawyercrown.us lawyercrunch.us lawyercrystal.us lawyercupcake.us lawyercupid.us lawyercurious.us lawyercustom.us lawyerdelta.us lawyerdepot.us lawyerdesigning.us lawyerdestination.us lawyerdish.us lawyerdivine.us lawyerdodge.us lawyerdollar.us lawyerdollars.us lawyerdowntown.us lawyerdragon.us lawyerdraw.us lawyerduck.us lawyereagle.us lawyereastbay.us lawyereastside.us lawyerebony.us lawyerecho.us lawyerecono.us lawyerelectra.us lawyerenvy.us lawyerepic.us lawyerescrow.us lawyeressence.us lawyerexcel.us lawyerfalcon.us lawyerfame.us lawyerfeature.us lawyerfiesta.us lawyerfighter.us lawyerflag.us lawyerflavor.us lawyerfleet.us lawyerflower.us lawyerfolder.us lawyerformula.us lawyergang.us lawyergecko.us lawyergeo.us lawyerglamour.us lawyerglory.us lawyergoddess.us lawyergorilla.us lawyergrab.us lawyergrabber.us lawyergrace.us lawyergram.us lawyergratis.us lawyergroove.us lawyergrow.us lawyerguerilla.us lawyerguerrilla.us lawyergun.us lawyerhands.us lawyerhandsome.us lawyerhandy.us lawyerhard.us lawyerhotrod.us lawyerhusky.us lawyerice.us lawyerimagine.us lawyerintergrity.us lawyeriron.us lawyerjackpot.us lawyerjewel.us lawyerjoker.us lawyerjust.us lawyerkayak.us lawyerkiss.us lawyerknight.us lawyerlast.us lawyerlastminute.us lawyerlegacy.us lawyerless.us lawyerlightning.us lawyerlimited.us lawyerlion.us lawyerlittle.us lawyerloco.us lawyerlowprice.us lawyerlucky.us lawyermain.us lawyermarks.us lawyermatche.us lawyermeasure.us lawyermember.us lawyermessenger.us lawyermeta.us lawyermetric.us lawyermillions.us lawyerminer.us lawyermuscle.us lawyermystical.us lawyernano.us lawyernational.us lawyernations.us lawyernatural.us lawyernight.us lawyernobel.us lawyernormal.us lawyernorthamerican.us lawyernumber.us lawyerocity.us lawyeroffline.us lawyeroftheday.us lawyeromatic.us lawyeromega.us lawyeroneday.us lawyeropedia.us lawyeropplis.us lawyerorama.us lawyeroriginal.us lawyerother.us lawyerouter.us lawyerover.us lawyerovernight.us lawyerpart.us lawyerpassport.us lawyerpatch.us lawyerpeace.us lawyerpeach.us lawyerpearl.us lawyerpermanent.us lawyerpersonal.us lawyerphase.us lawyerpicker.us lawyerpickup.us lawyerpipe.us lawyerpirates.us lawyerplatinum.us lawyerplum.us lawyerpositive.us lawyerprecision.us lawyerpremier.us lawyerpremium.us lawyerpresident.us lawyerprestige.us lawyerpride.us lawyerpriority.us lawyerpronto.us lawyerpure.us lawyerquantum.us lawyerrail.us lawyerrainforest.us lawyerrally.us lawyerrapid.us lawyerrater.us lawyerrates.us lawyerraven.us lawyerrazor.us lawyerreadset.us lawyerredhot.us lawyerremarkable.us lawyerreps.us lawyerrequest.us lawyerrex.us lawyerrhino.us lawyerrings.us lawyerroll.us lawyerrule.us lawyerrunners.us lawyersalvage.us lawyersample.us lawyerscapes.us lawyerscribe.us lawyersearcher.us lawyerseason.us lawyersedona.us lawyersend.us lawyersession.us lawyershadow.us lawyershake.us lawyershoot.us lawyershuffle.us lawyersleuth.us lawyerslide.us lawyersnapshot.us lawyersoldier.us lawyersolo.us lawyersonic.us lawyersouthbeach.us lawyersparkle.us lawyerspicy.us lawyersplash.us lawyerspree.us lawyersprint.us lawyerstamp.us lawyerstick.us lawyerstreaming.us lawyerstrick.us lawyersugar.us lawyersunflower.us lawyersuperhero.us lawyersurprise.us lawyersurreal.us lawyersustain.us lawyersweet.us lawyerthunder.us lawyertopsecret.us lawyertreasure.us lawyertreat.us lawyertreats.us lawyerturbo.us lawyerunder.us lawyerunique.us lawyerurban.us lawyervariety.us lawyerverde.us lawyervictory.us lawyervisual.us lawyerwaterfront.us lawyerwidget.us lawyerwinner.us lawyerwish.us lawyerworth.us lawyeryankee.us businesscolor.ga businessless.ga businessbody.ga businessdragon.ga businessroll.ga businesspipe.ga businesssend.ga businesscharts.ga businessmarks.ga businesswish.ga businessrex.ga businessworth.ga businessduck.ga businessomatic.ga businessblaster.ga businessgang.ga businesssplash.ga businessvisual.ga businessscapes.ga businessbattle.ga businessflower.ga businessdollar.ga businessnight.ga businesslion.ga businesscaster.ga businesspart.ga businessunder.ga businesspremium.ga businesssonic.ga businessdollars.ga businessflag.ga businessopplis.ga businesswidget.ga businessstick.ga businessover.ga businesspatch.ga businesscache.ga businessfolder.ga businessgroove.ga businessgun.ga